This project was focused on technical setup and less on aesthetic design. Due to some e-commerce and online payments restrictions for selling weapons and firearms, we developed Phantom Defense’s custom website on BigCommerce so they could reliably sell ammunition nationwide.
Beyond the website, we built a custom application using BigCommerce’s Storefront API to pull live product data and send it directly to AmmoSeek. Every 5 minutes, their product information refreshed across the AmmoSeek marketplace, ensuring accurate pricing, inventory, and visibility. The functionality is comparable to Feedonomics, giving them a streamlined, automated product feed without relying on third-party tools.
We also spent several months investing in search engine optimization, ultimately achieving top 3 rankings for several high-value keywords in their industry. This significantly increased their visibility and consistent inbound traffic from high-intent buyers.
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